Interbrand is a company that I idolize and would work for free just to get my foot in the door. Every year Interbrand publishes a list of the Best Global Brand, and I wanted to look at the best Automotive brands.
Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. The video explains why brand value is so important to the contribution of business success.
Yes you have Coca-Cola taking the top spot followed by Apple, IBM and Google. But where do the car companies rank? Remember, this is a global list, so not everything has a Mercedes Benz or a Ferrari and there are many countries where a Ferrari has never set tire in. So without further adieu here is a list of the automotive companies that made Interbrand's top 100 Best Global Brands List.
11: Mercedes Benz
96: Harley Davidson
Now what I would like to talk about is the automotive icon Ferrari. How can it barely make it onto the list? Ferrari is a company built solely upon its brand and its logo. Ferrari co-brands everything from Puma shoes to golf clubs.
Out of everyone on the list of top 100 global brands Disney is the only one with a theme park!
Interbrand states that "Ferrari is as strong as ever and continues to find new ways to excel as one of the world's most legendary automotive brands. " I do not believe that Ferrari is not much higher on the list, to put it in perspective KFC, yes Kentucky Fried Chicken landed at 64th.
I am going to do a little more research into how these ranking are created, but until I do here are the links to every automotive company on Interbrand's list.
For a more individual look
Toyota - http://www.interbrand.com/en/best-global-brands/2012/Toyota
Mercedes Benz - http://www.interbrand.com/en/best-global-brands/2012/Mercedes-Benz
BMW - http://www.interbrand.com/en/best-global-brands/2012/BMW
Honda - http://www.interbrand.com/en/best-global-brands/2012/Honda
Volkswagen - http://www.interbrand.com/en/best-global-brands/2012/Volkswagen
Ford - http://www.interbrand.com/en/best-global-brands/2012/Ford
Hyundai - http://www.interbrand.com/en/best-global-brands/2012/Hyundai
Audi - http://www.interbrand.com/en/best-global-brands/2012/Audi
Porsche - http://www.interbrand.com/en/best-global-brands/2012/Porsche
Nissan - http://www.interbrand.com/en/best-global-brands/2012/Nissan
Kia - http://www.interbrand.com/en/best-global-brands/2012/Kia
Harley Davidson - http://www.interbrand.com/en/best-global-brands/2012/Harley-Davidson
Ferrari - http://www.interbrand.com/en/best-global-brands/2012/Ferrari