This article is a conversation with Delu Jackson who is Nissan's Global Head of Digital Marketing and Social Media. Or in other words he has one of the best jobs in the digital world, or at least for me. Combining my love for both the automotive industry and the branding industry.
I thought I would share just these small snippets from the article, as something to think about. I will end up writing a blog post from my reactions and thoughts but with all good things, it will take some time.
This is a screenshot captured from Interbrand's IQ "Digital Issue" which can be found at