|2014 Cadillac CTS. Photo courtesy General Motors|
In case you have been locked in a closet or was lost in the woods for the past week, the New York Auto Show has been going on and quite a few great cars have been revealed. I have to say that I was totally shocked when I saw the 2014 Cadillac CTS Revealed.
Before I say anything else, in the interest of full disclosure I will admit I'm not a huge Cadillac fan. It's not that I think the company doesn't produce some nice cars but it's more about aesthetics and my philosophies on conspicuous consumption. The first time I saw an Escalade was in a college marketing course. I was complete repulsed by the pure bling of the thing. When I saw one in person I quickly realized it was just a slightly modified Suburban, adding to my distaste for it.
I had heard that Cadillac was going in a new design direction that involved "cleaning up" the old design language. Cleaning up is putting it lightly. Cadillac dumped all the bling crap and the sharp corners galore found on the CTS and instead went for cleaner lines and a subdued grace that makes the car look higher class and more dangerous, yet it's still recognizable as a Cadillac.
And now I find myself in the strange situation where I am falling in love with a Cadillac sedan. Am I really that old or is Cadillac striking out in a brave new direction? Technically by some people's definition I could be classified as a member of Gen Y, so I think it's more of the latter. In my opinion Cadillac really is going to pose a threat to the big German three luxury automakers, which I say is a good thing mostly because BMW has gotten sloppy with its designs (other than the 6-Series, which I just love the look of). Maybe Cadillac will shake the Bavarian out of its deep design slumber, but then again if Cadillac keeps improving their cars in this direction I might not care.