We've seen commercials before in which the car is depicted as a toy for a boy. But this ad, celebrating the white trash car, is not just that. If you buy it as a man you'll not only have a midlife crisis, you'll also have an instant relationship crisis. What a brilliant (online) film, quickly switching between the aesthetics of real men riding their horsepowers and the hysteria of their other halves, using the hidden -- but staged -- camera trend. The two scenes alternating are so extremely different from each other that the ad doesn't look like anything else and turns this Toyota GT86 into a poignantly attractive object. It was created by Happiness Brussels, produced by Caviar, directed by Arnaud Uyttenhove, and shot by Dimitri Karakatsanis.
