Chrysler LLC is preparing to cut many redundant vehicles from their portfolio. On October 10th, Jim Press, Chrysler's c0-president acknowledged that there is a product problem at Chrysler. Vehicles on the chopping block include:
Chrysler Aspen
Chrysler Pacifica(finally)
Chrysler Sebring
Dodge Durango
Dodge Magnum
Jeep Commander
and the Jeep Compass.
"We have models that overlap, where we've got two ro three vehicles that serve the same market segment or maybe the same customer, and we actually compete with each other to some extent. That's not very efficient." Press said at an annual meeting for dealers in Las Vegas.
New management at Chrysler is conducting a product review geared at aligning each of the three brands to match certain characteristics that they have set up. This will mean cuts and a speed up on re-engineered vehicles. Hopefully some new and fresh products in the line up.
Chrysler is also going to begin looking at their dealer network. Which is a combination of stores that are all three brands, and some with just two or one brand.
Chrysler is also seeking to become a worldwide power in the automotive world. They are right now a "North American" company, and that is no longer working. Bob Nardelli, Chrysler chairman, was quoted saying.
Chrysler I think is finally on their way to getting turned around in the US market. Hopefull these cuts, re-engineered , and hopefully fresh products will work.
Source: Automotive News
