Jaguar's jungle looks awfully inviting

There are plenty of attributes we associate with Jaguar. Luxurious, powerful and attractive all spring readily to mind, but we're not sure we'd tie the world "playful" to the brand. Jaguar seems to think otherwise, and has released a new ad showing three of its most sultry models frolicking about in jungles both natural and urban. The spot ends with the tagline "Welcome To Our Jungle," though Axl Rose and Slash are conspicuously absent.

The XJL Supersport, XFR and XKR-S all share some time on screen set to a little Spanish guitar and the bark of delicious supercharged 5.0-liter V8 exhaust notes. The agency behind the spot, Spark44, says that the goal was to show the vehicles as animate, fun objects.

We can certainly attest to these vehicles' ability to paint a smile on your face. The ad does still seem plenty conservative, however. While there's a bit of sideways action here and there, the vehicles mostly seem constrained to speed limits and turn taking.